With over a billion active users, there is no better platform in the world right now than Instagram to get your products in front of your target audience. Over the past few years, Instagram has added a lot of smart features that can be incredibly useful for businesses. Now you can buy Instagram followers Nigeria without any hiccup – product tagging is also one of them. Many brands have used the feature and made the most of it. As a result, their Instagram store traffic and revenue has increased. If you want to know how you can use Instagram’s product tagging feature to your advantage, you’ve come to the right place. In this article, we’ll walk you through everything you need to know about product tags on Instagram and how you can use them to reap the benefits for your business. So sit back, scroll and read!

What is product tagging on Instagram?

Instagram product tagging refers to the feature that businesses can use to tag their products in their Instagram posts. To use the feature, businesses must first create an Instagram business account. If a user viewing content clicks or taps on the tags (depending on the device used to access Instagram), it redirects users to business Instagram stores. This is exclusive to businesses and users in the US. And allows sales to be made from Instagram and does not require users to visit an external website – a win-win situation for both Instagram and businesses operating on the platform. Non-US businesses can add their website links to the tags. When users click on these links, they are redirected to the companies’ official websites, where they can complete their purchases.

Why should you use it?

Ever since Instagram launched product tagging, businesses have taken to it like a fish to water, which isn’t surprising when you consider the following benefits of the feature: Built-in reminders: If you tag a specific product in an Instagram post, viewers will be able to see a shopping bag icon in the bottom left corner of the post. Although this shopping bag icon is small and seemingly insignificant, the fact is that it can serve as a shopping reminder to your target audience. Once users click or tap on the icon, it takes them to an additional page where you can showcase different photos of your products. Reducing barriers to purchase: Most online shoppers tend to be impatient people and want the convenience of being able to purchase their favorite products quickly.

 In such a scenario, they are likely to skip your products if they face too many barriers to purchase. Gives users the opportunity to start shopping from your bio/highlights: The ‘Buy’ button under your bios/highlights can do wonders for attracting users with high levels of purchase intent. By simply clicking or tapping the button, users can browse through all of your posts that you’ve tagged your products in.

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Top tips for getting the most out of Instagram product tags

Now that you know what product tagging is and all the ways it can benefit businesses, it’s time to learn how you can use it to your advantage. At the end of the day, the feature itself cannot generate results if you don’t use it effectively. It can deliver the desired results only when you understand how to use it well. In this section, we’ll walk you through various tips to tag products on Instagram like a boss. Implementing the following tips can accelerate your business’s sales and revenue growth through Instagram:

Tag products in different types of Instagram posts: Product tagging is available on different types of Instagram posts, so it’s important to mix up your posts. For example, in regular image posts and video posts in the feed, you have the option to tag up to 5 products per post. There is also the carousel feature, which allows you to add 20 product tags per carousel post. Businesses can also tag products (up to 30) in Instagram Reels posts. Users can view tagged products when they tap or click on the “View Products” link, which will be in the caption. 

You can also tag products in your bio, captions, Stories, IGTV and live video posts. If you want your product tagged posts to appear on the Explore page, you must include descriptive hashtags. In addition to making sure the hashtags you use are descriptive, you should also make sure they are relevant. Quite simply, more relevant hashtags increase the chances that product-tagged posts will be discovered by your target audience, i.e. the people who are most likely to buy products from you.

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