The shortest answer is yes!
Before we answer this question let’s understand the anatomy of Pinterest.
With 433 million monthly active users across the globe, Pinterset is a search engine as well as social media platform. The goal for users is to explore new content on the platform and create pins. These pins will have some sort of visuals and a link to the original source of the content, eventually generating a good amount of traffic to the website. Not only this, but Pinterest has a spectrum of advantages that you can leverage upon.
Discovering how to leverage the benefits of Pinterest can be tough yet a real game changer for your business. So, if you are boggling over how to start over with Pinterest marketing, you have landed on the right place. This blog discusses 4 Pinterest Marketing strategies that you need to know. So without any further delay, let’s dive right into it.
4 Pinterest Marketing Strategies You Should Aware Of…
Pinterest has been under the rug since decades and we are glad it is now gaining the importance it deserves. Look at the strategies below to shine on the platform.
Create Unique Content
There are already billions of content on Pinterest and content is being created daily. To cut through the noise you have to create unique content. Having said that, you first need to peep into the content of your competitors. This will help you create an outline of what type of content is trending. You can also look into their comments section to know how their audience is reacting to the content. The comment section will also help you figure out the pain points of the target audience.
A good content on Pinterest translates to well composed photography. Your pictures should be more that 600 pixels wide to look the best on the platform. Pictures that are smaller than 600 pixels are not even pinnable. The favourable size of a Pinterest graphic is 2:3. So the larger picture your create, the better it is.
Create A Brand Kit For Your Business
Over the past few years, visual branding has become an integral part of marketing. This is where a brand kit comes into light. A brand kit allows you to build the visual identity of your brand from the scratch using some essential components such as typography, logo and color palettes. For example, you cannot imagine orange and blue colors when you hear the word Netflix.
This is what a brand kit does to your business. It makes the experience of your consumer unique and memorable. Maintaining brand alignment is yet another benefit of having a brand kit. It is simpler to produce images that are consistent with your brand when all of your visual components are in one location. As a result, your brand will have a more unified and polished appearance, increasing brand recognition among your target market. Besides, it also helps you to stand out from the crowd on Pinterest.
Embed Pinterest Board On Website
Have you ever thought about cross promoting your Pinterest board on a website? Pinterest is a highly engaged community. They are ready to take action, which makes it the finest platform for putting your business in front of the correct people. So why not incorporate this promptness into your website?
Displaying your Pinterest board on a website is a wonderful method to improve the appearance of the website overall, raise engagement, and expand the audience for your Pinterest profile. A Pinterest board will give your website a terrific feel. Additionally, it is a great way to engage your website’s users with current and live content. This strengthens your brand’s presence and makes an impressive first impression on visitors.
Use The Analytics
With about 479 million active users, Pinterest has a chance to become a big component of your social media strategies. Trusting the platform’s analytics is one of the simplest methods to achieve this.
You can learn more about the types of content that are effective for you by visiting the platform’s analytics and measurement section. The analytics of the platform will also let you know which portion of your material is most popular with readers. You can use this tool to optimize your content with fantastic content.
In addition, Pinterest will provide a function called Pinterest Predicts in 2023. This function aids in trend forecasting.
Social Media Scheduler
As a business owner, you know that social media is a vital part of marketing in the modern age. Staying active on platforms like Pinterest can help you reach new customers and grow your brand. But with so many other demands on your time, it can be hard to keep up with a consistent posting schedule.
That’s where a social media scheduler comes in. With a scheduler, you can plan and publish your content ahead of time, so you can make the most of your social media marketing without sacrificing your other responsibilities.
There are a lot of great social media schedulers out there, but one that we recommend is Tailwind and Plann. Tailwind has powerful features like Tribes and SmartLoop that make it easy to get more engagement and reach on Pinterest. Plann has a great social media scheduler, but also provides a lot of insight and analytics on your content.
In A Nutshell
Pinterest is a platform that is perfect for your marketing strategies. It is no more a place where people go to kill time. People are mindful when consuming content. In fact, Sprout Social has revealed that 83% of weekly Pinterest users make purchases based on the content they see from brands on the platform.
So don’t wait anymore. Line up your Pinterest strategies and shoot your shot!