SMD Screens are commonly used in the automotive and real estate industries to highlight complex advertising. They are, however, being used in an increasing number of industries. Food establishments, in particular, are keen on displaying digital signage.
Indeed, when confronted with an offer with an increasingly limited lifespan, they require quick communication solutions. Furthermore, there are new consumer expectations and strict health prevention conditions. Discover why and how to employ an in-store advertising screen.
DYNAMIC COMMUNICATION REFLECTS THE EVOLUTION OF THE OFFER
Food businesses, in general, face a wide range of product timelines. On the one hand, fresh produce must be sold as soon as possible. On the other hand, dry products can be stored for extended periods but require long-term stock control. Furthermore, unlike certain brands associated with special or one-time purchases, these stores are more frequently visited.
Provide optimal visibility in all seasons
Food stores rely on seasonality, especially since the French are becoming more aware of it. This is why merchants’ communication changes with the seasons. However, despite being consistent, seasonality poses risks.
SMD Screens, on the other hand, do not require physical media production and thus take less time. As a result, the dynamic display allows for effective communication during the appropriate sales period. As a result of the screens, it is now possible to communicate not only according to the season but also according to actual conditions.
Be more open to new business opportunities
Food businesses, like other businesses, must be able to respond to the various commercial opportunities available to them. Indeed, the context, such as weather, events, or, as we recently discovered, containment measures, has a strong influence on the consumption of everyday products.
For example, the first frost is on its way. This is an opportunity to discuss the raclette and Savoyard products. It could also be the final of a major football championship. It’s time to spotlight products for parties and aperitifs.
One of the significant advantages of digital screen solutions is their ease of updating. As a result, you can change the messages displayed instantly as many times as you want. Communication that is targeted and contextualized provides the best return on investment.
Inventory management can benefit from communication
This rate of message updating allows us to go even further and respond in real time. As a result, new promotional offers can be announced at any time of the day. This allows for excellent responsiveness to stock levels, particularly for fresh products with short consumption dates.
This is all the more intriguing given that consumers value this anti-waste approach. As a result, the brand gains a double advantage: on the one hand, fewer losses due to better day-to-day inventory management, and on the other, a more environmentally responsible image.
ON ITS ADVERTISING SCREEN, DISSEMINATE STORE INFORMATION
In-store communication is more than just disseminating promotional offers. They can certainly increase sales, but there are other considerations. Indeed, a brand has every incentive to cultivate a relationship with the customer and foster loyalty.
This is the role that information dissemination plays in addition to disseminating news or prevention messages. Because of the large number of visitors simultaneously, it is possible to display these messages using an advertising screen.
Furthermore, their dynamism makes these more appealing and can be multiplied. Of course, the advertising screen is not always promotional or information. It can combine roles to serve both consumers and the brand better.
THE IMAGE AND THE CUSTOMER EXPERIENCE ARE SERVED BY THE SCREEN
Returning to the previous elements, they all have one thing in common: they aim to improve the customer experience. Indeed, the primary function of the in-store advertising screen is to facilitate the customer’s journey while attempting to make the shopping experience more pleasant to serve the brand’s commercial interests.
On the one hand, he is informed and guided by promotional messages. The commercials, on the other hand, keep him entertained. Screens and videos are, indeed, a part of our daily lives. As a result, we are more naturally drawn to them. Customers favor the use of digital tools in stores as well.
According to a recent FIFG study, 69% of customers think a connection point of sale is more appealing, and 61% welcome initiatives to make shopping more enjoyable.
These user preferences for the screens have an impact on the image in addition to the shopping experience. Indeed, a brand that employs LED screens benefits from the impression that they provide. Visitors perceive the store as more modern, dynamic, and invested—so much positive feedback, which in the long run, allows you to keep the customer.
