LinkedIn is a professional networking site used by millions of professionals around the world. With over 500 million members worldwide, it’s a powerful tool for connecting with likeminded individuals and growing your network. Check out these tips on How to increase engagement on LinkedIn and grow your account.
In order to maximize your chances of getting noticed by recruiters and hiring managers, you need to make sure that your profile stands out among all the others. Here are some tips to help you achieve that goal:
Use Visual Content
Visual content is much easier to consume than text alone. When creating visual content, think about the following:
• What does your audience care about?
• How can you tell a story visually?
• Can you use images to illustrate your point?
• Is there anything else you can do to make your message stand out?
Consistency is key when it comes to branding yourself online. Whether you’re posting photos, writing articles, or sharing videos, make sure everything you share reflects your brand. One of the tips on How to increase engagement on LinkedIn and grow your account.
Create a Profile Cover Photo
Your cover photo is the first impression you give to anyone who views your profile. It needs to reflect your personality and professionalism. Think about the image you’d like to portray before choosing a picture.
Add a Professional Headshot
You may think that adding a headshot is optional, but it’s actually very helpful. People tend to trust people who look trustworthy, so having a professional headshot makes you seem more credible.
Include Links to Other Social Media Profiles
People love to connect with brands they admire. By including links to your social media profiles, you’ll let people follow you on Twitter, Facebook, Instagram, etc., and learn more about you.
Follow People Who Are Interested in What You Do
Following people who share similar interests and experiences will make it easier for you to find relevant connections. When you follow someone, you’ll receive updates whenever they update their profile. These updates may contain information about events they’re attending, interesting articles they’ve read, or anything else that relates to your interest.
Join Groups Related to Your Industry
Groups allow members to discuss topics related to their industry. Joining groups will give you access to content that you wouldn’t otherwise see. For instance, if you’re a salesperson, joining a group called Sales Management will provide you with resources to learn best practices in sales management.
Hashtags are keywords that are preceded by a pound sign (#), allowing you to search for posts containing specific hashtags. Using hashtags makes it easier for people searching for certain terms to find your content.