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What’s the point of using hashtags on Instagram?
Learn how to select the right hashtags to improve engagement, reach, and followers on your Instagram account.
WHAT IS THE IMPORTANCE OF HASHTAGS ON INSTAGRAM?
You may have heard about hashtags, but they remain an essential Instagram marketing strategy. Using hashtags, users can categorize information and mark it so that the right people can see it. The Instagram Explore page may also make your content more discoverable.
THE DEBATE OVER HOW MANY HASHTAGS TO USE ON INSTAGRAM
Some social media professionals believe fewer hashtags are better than 30 in Instagram feed posts and 10 in Instagram Stories. The Creators account recommends using between three and five hashtags to oversee the best post, which is a relatively low number. So why is this transition taking place?
Aside from hashtags, Instagram’s new SEO and search enhancements will make terms from captions and video themes discoverable. This modification will encourage less irrelevant and spammy hashtags. However, regarding Instagram marketing smmcaptain.co.uk is suited to buy real Instagram followers UK.
It is still essential to use hashtags for Instagram growth. According to the Creators’ advice, more than 18 million Instagram feed posts were analyzed. They found that 20 to 30 hashtags postings had the highest reach and engagement rates. What can we learn from this?
Regarding hashtags, it may be premature to apply the less-is-more principle.
Benjamin Guttery of @thirdcoastgems, a jewelry storyteller, suggests “trying posts with 3-5 hashtags, then 10-15 hashtags to see whether post engagement and reach may vary.”.
As Danielle Miele of Gem Gossip points out, not all Instagram accounts are the same. “Back then, hashtags were quite powerful and helped me attract followers,” she said.
She uses branded hashtags in her descriptions to keep her material structured and easy to locate since GemGossip has thousands of followers on Instagram.
Have a look at these hashtag examples
- You can use hashtags like #gemgossip or #showmeyourrings to promote your brand, collection, or campaign.
- You can use hashtags to describe your business’s specialized specialization, such as #platinumsmith or #jewelrydesigner.
- Community Hashtags – These are hashtags that describe your community, like #jewelryaddict or #proposetoo.
- You can use hashtags that describe the content of your posts, such as #bluesapphiring or #baguettejewelry.
- Make sure to use unique hashtags for your events, like #jcklasvegas and #meleetheshow
This Insta hashtag has been used over a million times by @GemGossip, who used to solicit photographs of her followers’ rings through email.
You can see that using branded hashtags on Instagram is very effective. You may also use them to collect User-Generated Content (UGC) from your audience. Benjamin Guttery suggests using hashtags corresponding to a particular jewelry line to make shopping easier for consumers.
HASHTAGS FOR INSTAGRAM: HOW TO FIND THE BEST
Find the best hashtags on IG by combining broad and specialized tags related to your post’s content.
The following are four methods for researching hashtags:
- Discover popular hashtags using Instagram’s search function.
- Find out what hashtags your followers are already using and following on Instagram.
- Use hashtag suggestion tools on applications such as Later
- Using Later’s scheduling application, we find hashtags recommended for your post or first comment.
The jewelry editor of National Jeweler, Ashley Davis, also offers helpful advice. She uses Caption Writer to research ” broad terms like #goldjewelry as well as more specific terms like a particular gemstone type.”
Ashley Likes Gems usually promotes earrings and curated ears via sponsored hashtags, like #EarSeries. Additionally, she conceals hashtags in her captions.
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THE BEST WAY TO HIDE HASHTAGS ON INSTAGRAM
There are a few methods for concealing hashtags on Instagram – should they be placed in the captions or the comments?
You can hide hashtags by adding an ellipsis (a sequence of dots) after the caption to make it less cluttered. Get inspiration from your favorite Instagram accounts.
Comments: Keep the focus on your caption by including hashtags in your first comment.
Stories: Put the hashtags in and use the paint dropper tool to blend them into the backdrop, or type them in and cover them with stickers.
The placement of hashtags in the caption or comment is entirely personal and does not affect your ranking.
You must include the most effective hashtags in your postings after identifying them. Test, Analyze, Optimize & Repeat!
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