Social media is all around us; we interact with it every day, but did you know it’s also a powerful tool for growing your brand and attracting prospects? Here are some Facts about social media marketing you need to know:

Social Media Marketing (SMM) is the process of creating content and distributing it across various platforms in order to attract customers. SMM involves many different aspects including planning, creation, promotion, monitoring, measurement, reporting, etc.

So, What Is Social Media Marketing?

It’s all about sharing content and interacting with others. Here’s a definition of social media marketing from HubSpot: “Social media marketing is defined as creating valuable content that engages audiences so that your brand attracts its target audience.”

How Does Social Media Marketing Work?

You may think that social media marketing involves posting lots of photos of yourself and your dog eating pizza. While that does play a part in some cases, it’s really just another form of advertising. Social media platforms like Facebook allow you to connect with customers and prospects in different ways. For instance, you can ask questions, provide answers, and interact with people. Other ways to interact include liking posts, commenting on blogs, and sharing content.

1. Facebook Is the Number One Social Network

Facebook currently holds around 1.65 billion monthly active users worldwide. Of these, approximately 700 million log onto the platform every day. One of the Facts about social media marketing you need to know This makes Facebook the largest social network in terms of number of members.

2. Twitter Has More Users Than Television and Radio Combined

Twitter has over 300 million monthly active users. This is far greater than the combined reach of television, radio, newspapers, magazines, and books.

3. Instagram Has Over 500 Million Monthly Active Users

Instagram was launched in 2010 and now boasts over 400 million monthly active users. These numbers continue to grow rapidly.

4. YouTube Has More Viewers Than Netflix

YouTube has nearly 4 billion views per day. This is significantly higher than Netflix, which only averages 3.7 billion views per day.

5. LinkedIn Has Nearly Half a Billion Members Worldwide

LinkedIn is a professional networking site that allows users to connect with others via email, messaging, and groups. As of May 2019, LinkedIn had over 590 million members worldwide.

6. Snapchat Has Over 150 Million Daily Active Users

Snapchat is a photo and video sharing app that allows users to share photos or videos that self-destruct after viewing. On June 25th, 2018, it became possible to make money by selling sponsored snaps on Snapchat.

Social media marketing is a powerful tool for businesses looking to expand their customer base and build brand awareness. By understanding the basics behind social media marketing, you can begin implementing strategies that will allow your business to succeed.

By Nikitha

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