Text messaging is a great way to build relationships with potential customers and promote your business, but it can also be time-consuming. Certain things go into making a good text message marketing campaign. When done right, it can be lucrative for businesses.
1. Plan Out the Information
The success of text messaging depends on the type of content that you send. Since users have to opt-in to receive messages, you need to provide relevant and useful content. Having too many texts or not providing value for your subscribers will lead to them leaving.
There are many approaches organizations can take using business SMS. Some of the most common types of content that businesses send are deals and special offers. For instance, online retailers can send out limited-time offers and coupons. For logistics, you can use SMS to let people know about changes in schedules.
2. Build Subscriber Lists
Building a subscriber list is what makes SMS valuable. This requires getting your information in front of your customers. This can be done with in-store signage, website banners, email blasts, social media posts, and ads. Most importantly, you need to add a reason with your posts that will entice your customers to sign up for your SMS marketing lists.
3. Create an SMS Account
You need to use software that supports text messaging. You can manage your campaigns easily by segmenting your lists. You can send personalized messages with this type of software. To create campaigns, you will need to set up an opt-in keyword or shortcode. These should be easy to remember and input.
You should also create an automated message that provides value and clarification when people opt-in. You can either repeat the content that you sent them or show the initial offer that you made to get them to opt-in.
4. Send Proper Messages
Most SMS messages are promotional in nature. Each message will be short and only allow for up to 140 characters. This means planning out your messages to be quick and direct is important. If you add a link, use a link shortener to condense it before adding it to the message. Some messages can include videos. This will allow for additional information to be added. The key is to include a strong call to action to get people to click your links and make a purchase.
5. Monitor Subscription Lists
Once you have started building your subscriber list, it is critical to monitor it. This will allow you to make sure that your list is growing and that it is getting the value that it needs.
Businesses need to consider the number of people who are aware of the value that they offer. If a lot of people are not signing up for your SMS lists after only a few messages, it means that they do not see the value. Make sure that your database is populated with numbers that have not been changed or deleted.
6. Time Messages Appropriately
A big advantage of SMS is its immediacy. Since it is sent and received in real time, it allows you to reach your audience at the right time. For instance, if you are sending a message to a customer about a special, you should send it at the time that they are most likely to act. When it comes to SMS, the timing of your messages is important. It allows you to reach your audience at the best time.
7. Offer Value
If a business tries to bombard its customers with SMS messages, its campaigns will not do great. The key is having restraint and only offering valuable content. Keep messages simple and short, only send them at the right time, and only send the information you promised. If you spam your SMS marketing lists, you will find many people unsubscribing quickly.
The real test of a successful SMS campaign is determining the number of people who are following through with your offer. If they are taking advantage of the deals that you are offering, it means that your campaigns are working. Many businesses fail at using SMS due to how hard it is to get enough subscribers. Even after building a subscriber list, it is important to maintain and keep them interested.